ROOTS Atelier
Spring '25 active

Brand Assets

Color Studio

The eight-tone ROOTS palette — earth, indigo and gold.

Ivory

#F8F5EF

Primary background

Desert Sand

#DCC7A1

Secondary surface

Terracotta

#B65A3A

Accent · warm

Rust Orange

#C46A2D

Accent · action

Indigo

#314E6E

Accent · cool

Olive Green

#69734F

Accent · natural

Maroon

#6A2835

Primary text & heading

Gold

#C8A24A

Metal · highlight