Brand Assets
Brand Profile
The editable heart of ROOTS.
Brand Name
Tagline
Description
Brand Story
Philosophy
Design Language
Clean Silhouettes
Architectural cuts that let craft breathe.
Luxury Khadi
100s-count handspun yarn, hand-loomed in Rajasthan.
Minimal Aesthetics
Editorial restraint. The motif is the hero.
Heritage Detailing
Gota piping, jhabla pleats, mukaish edges.
Sustainable Craftsmanship
Natural dyes. Fair-traded artisan clusters.
Contemporary Elegance
Heritage techniques cut for today's body.